How To Do Keyword Research

Keyword research matters the most and is often considered as the foundation of SEO. Generating traffic from Google depends on keyword research. If you’re not writing what other people are searching for, keep in mind that you wouldn’t any traffic from Google – not at all!

Before knowing about important things to do keyword research, it is necessary to know what keyword research is and how important it can be.

What is Keyword Research?

Keyword research refers to the process of finding keywords that can result in a higher rank in search engines. It involves a deep understanding of what the consumers are looking for. It also includes targeting the best opportunities by analyzing and comparing the keywords.

Why is Keyword Research Important?

When it comes to figuring out what people are typing into search engines, keyword research can help. It is beneficial for you to avoid creating content on such topics that nobody even tries to search for. It is where most website owners make a mistake, and this is why almost 90% of web pages do not get traffic from Google.

Keyword research has great importance to start with an understanding of how customers might search for your business, products, and services. However, there are some useful tools as well to find more effective keyword ideas.

3 Steps To Do Keyword Research

Brainstorm your Seed Keywords

Make sure to brainstorm your seed keywords effectively. These keywords are the foundation of the research process and help you identify your niche and competitors at the same time. When you already have a product or service that you want to promote, brainstorming seed keywords is easy. You just need to think about what customers are typing into search to find what you offer. For instance, if you sell computer related products online, then you may come up with seed keywords such as a computer, laptop, PC, motherboard, etc.

You can even use the Search Report in Google Search Console to find out 1000 keywords that you already rank for.

Identify what keywords your competitors rank for

Start your keyword research by identifying the keywords that boost traffic for your competitors. Make sure to know about your competitors first. You’ve already made a list of seed keywords till now and it can be proved handy to determine your competitors. Just search your seed keywords on Google and see who ranks on the front pages. After doing this, start plugging those websites into Ahrefs’ Site Explorer to check the top pages report. This is where you can find out the top keywords of each tope page. In this way, you can ensure determining the keywords that help your competitors and you can get enough ideas of keywords to keep you busy for a couple of months.

Use keyword research tools

You can still find out tons of keywords by using keyword research tools. One such tool is Google Keyword Planner that is absolutely free and easy-to-use. You just need to insert your seed keyword and it will generate keyword ideas for you. For Search Engine Optimization, this tool is handy for you to do keyword research.